Terrific New York Times op-ed on how to force ethics on the food industry, written by a former vice president of global affairs for Kraft Foods.
One of the most powerful paragraphs in this piece:
“Next time you hear of a big food or beverage company sponsoring an after-school physical activity program in your community, you can be sure they’ll say it’s to show “our company’s concern for our kids’ health.” But the real intent is to look angelic while making consumers feel good about the brand and drawing attention away from the unhealthful nature of the company’s products. “Posing for holy cards,” as one of my colleagues used to put it.”
The same can be said of partnering with AND. PepsiCo, Coca-Cola, and Hershey’s all enjoy a nice PR boost from joining hands with a nutrition organization, all in an attempt to distract from unethical behavior, unhealthful products, and constantly blocking sound public health policy.