This open letter to McDonald’s CEO Don Thompson from Corporate Accountability International is precisely the sort of leadership and vision we would like to see from the Academy of Nutrition and Dietetics:
“Advertising is at the heart of McDonald’s business model, with annual expenditures reaching $2 billion. Your marketing practices set the standard for competitors across industries.
We know the contributors to today’s epidemic are manifold and a broad societal response is required. But marketing can no longer be ignored as a significant part of this massive problem.
We ask that you heed our concern and retire your marketing promotions for food high in salt, fat, sugar, and calories to children, whatever form they take – from Ronald McDonald to toy giveaways. Our children and health care system will benefit from your leadership on this issue.”
You can read — and sign — the letter here.