• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

Dietitians for Professional Integrity

header-right

Main navigation

  • Home
  • Our Team
  • Resources
    • Advocacy & Action Toolkit
    • Conflict-Free CEUs
    • Distinguished Dietitians
    • Ethical Sponsorship
    • FNCE Guides & Reports
    • Like-Minded Organizations
    • RD Resource Toolkit
    • Statements of Concern
    • Understand The Issues
  • Contact
  • FAQ
  • Blog
  • Donate
  • Search

May 06, 2013 Leave a Comment

Coca-Cola: Promoting the Registered Dietitian?

248079_482632931806587_943238696_n

Photographs like this one — taken at last year’s Academy of Nutrition and Dietetics’ Food and Nutrition Conference & Expo — are the epitome of misguided partnerships with the food industry.

By claiming to “promote” the Registered Dietitian (don’t ask us how), Coca-Cola can position itself as part of the solution to the very problems they had a direct hand in creating. Meanwhile, AND loses credibility and trust, both from the public and other health professionals. It is precisely this sort of messaging that makes it very easy for AND to be perceived as a laughing stock (yet, strangely, AND fiercely defends these partnerships as “science-based” and helpful to the profession).

Not surprisingly, the continuing education opportunities Coca-Cola provides to RDs are the usual industry talking points. Among them:

  • Sugar can not be blamed for obesity and/or any chronic diseases (never mind that soda is 100% sugar, and a can of soda provides 150% of an adult woman’s daily added sugar limit, per the American Heart Association).
  • Physical activity is the key to health (a message the food industry loves, as it deflects blame from them and places it squarely on consumers’ shoulders).

Dietitians do not need to be promoted by Coca-Cola. Dietitians need to promote healthful lifestyles to a population that is already saturated with deception and endless marketing from the likes of Coca-Cola.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Google+ (Opens in new window)

Related

Categories: Photos Tags: American Heart Association, Coca-Cola, FNCE, sugar

Reader Interactions

Leave a Comment Cancel

sidebar

Blog Sidebar

Social Media

FacebookTwitter

Subscribe to receive our quarterly newsletter and other breaking news!

  • This field is for validation purposes and should be left unchanged.

Browse by Topic

  • Academic Research
  • Advocacy
  • Distinguished Dietitians
  • Ethical Sponsorship
  • Industry Spin
  • Industry-Funded Research
  • Interviews
  • Photos
  • Problematic Sponsorship
  • Recommended Reads
  • Reports
  • Statements of Concern
  • Uncategorized

Tags

Academy of Nutrition and Dietetics American Beverage Association Andy Bellatti Big Tobacco California Academy of Nutrition and Dietetics Center for Science in the Public Interest CEUs Civil Eats Coca-Cola ConAgra conflicts of interest Corn Refiners Association FNCE front groups General Mills Global Energy Balance Network Hershey's industry-funded research junk food Kellogg Kids Eat Right Kraft Kraft Singles lobbying Marion Nestle marketing marketing to children Mars McDonald's meat industry Michele Simon moderation National Dairy Council Nestlé New York Times PepsiCo policy soda soda tax soda taxes sugar The Sugar Association Unilever World Health Organization Yoni Freedhoff

Footer

Subscribe to receive our quarterly newsletter and other breaking news!

  • This field is for validation purposes and should be left unchanged.

Recent Posts

Panera Helps Its Customers Keep Track of Their Sugar Intake

Why not? "Panera Bread has unveiled a new 20-ounce plastic cup that lists the amount of sugar and calories in fountain drinks." Even if this decision was partially driven by a marketing strategy to promote Panera's Read More

The Industry Playbook of Manufactured Doubt

"If you are working to improve public health and the environment in Africa, you need to know what your opponents are up to," University of Melbourne public health professor Rob Moodie writes in The Conversation. We Read More

Social Media

FacebookTwitter

RSS

  • RSS - Posts

© 2018 Dietitians for Professional Integrity