Dietitians for Professional Integrity co-founder and operational director Elizabeth Lee, MS, RD, attended an Academy of Nutrition and Dietetics adult weight management training last week in Costa Mesa, CA. General Mills was one of the sponsors (along with Truvia and Abbott Nutrition).
Elizabeth attended “Weight Management Tools”, an optional presentation by a General Mills Registered Dietitian and shares the following:
“General Mills was here today to talk about low calorie options that RDs can use as recommendations. The products highlighted were Yoplait Light and Yoplait Greek 100.
The RD who presented stated that:
1. General Mills “strives to be a socially responsible company.”
2. The three areas of focus are:
- Communities (grants awarded to community improvement projects)
- Planet (switched to seed varieties that decrease land used to produce crops)
- Nourishment (by improving products’ nutrition profile).
3. Formed partnerships with key organizations such as the AND, President’s Council on Physical Fitness and Sports, and the USDA Center for Nutrition & Policy Promotion.
4. The scientists and RDs at the Bell Institute of Health & Nutrition are “passionate health advocates.”
5. Resources for RDs include free nutrition educational materials and CEUs”
Dietitians For Professional Integrity adds:
Among the education materials?
The above pamphlet, which states:
“Research suggests that consumption of yogurt may play a role in helping adult women maintain a healthy body weight and smaller size”.
This claim has not only been challenged time and time again (including by the Federal Trade Commission), but it is also a perfect example of barely-disguised gendered marketing reframed as science.