Although the Academy’s ‘official’ partnerships are the most visible ties to Big Food, there are other (less publicized) ways in which the food industry can play the role of “supporter”.
On its “Stakeholders” page, Yum! Brands — which owns Pizza Hut, Taco Bell, and KFC, among others — mentions its membership in the Academy’s Exhibitor Advisory Council, which “was created to represent the Academy’s exhibiting companies, act as advisers to share information with management regarding rules and procedures, and to keep the Academy updated on industry trends and issues”.
This seems like nothing more than a simple opportunity for food companies that directly contribute to our public health problems to hide behind a “we want to part of the solution” facade.
Why is the company that created KFC’s Double Down Sandwich (which used two pieces of fried chicken in place of a bun) even exhibiting at the Academy’s conference?
Not surprisingly, Yum! Brands belongs to the International Food Information Council’s (IFIC) “Obesity Committee”. As we have mentioned in this page before, IFIC is a food industry front group.