Another week, another Academy of Nutrition and Dietetics sponsor in hot water for deceptive claims (shouldn’t that raise a red flag?).
PepsiCo’s Naked Juice agreed to a $9 million settlement in a class action lawsuit for falsely labeling some of its juices as “all natural.”
Although PepsiCo denies any deception, “the plaintiffs alleged that such a designation was false because many of the juices contained Fibersol-2 (a soluble corn fiber used to increase the fiber content of foods) fructooligosaccarides (a fructose-based alternative sweetener and indigestible fiber) and inulin (a soluble fiber) and also contained genetically modified soy”.
Ironically, Naked Juice is one of the products many who defend PepsiCo’s involvement with the Academy point to as an example of a healthful alternative.