Time for a “Throwback Thursday” blast-from-the-pretty-recent past.
In July of 2010, the Academy (under its previous name — the American Dietetic Association) announced its partnership with Hershey. Let’s take a look at the press release:
“CHICAGO – The American Dietetic Association, the nation’s largest organization of food and nutrition professionals, announced today that the Hershey Center for Health & Nutrition® has become an ADA Partner in the Association’s corporate sponsorship program.
“The program helps ADA achieve our Association’s mission—to empower our members to be the nation’s food and nutrition leaders,” said registered dietitian and ADA President Judith C. Rodriguez. “Among the ways we accomplish our mission is by working with industry sponsors to include registered dietitians in the development of policies and products; sharing science-based information and new research with ADA members; and enabling ADA to reach millions of consumers with healthy-eating messages.”
The Hershey Center for Health & Nutrition develops and supports cutting-edge scientific research for products and technologies to provide consumers with a range of snacking choices, and will collaborate with ADA on consumer and health professional initiatives including an innovative, national consumer-focused nutrition education campaign.
“The campaign will spotlight the expertise and experience of registered dietitians, the nation’s front-line food and nutrition professionals, in helping people achieve a healthy, personalized, balanced eating plan,” Rodriguez said.
“ADA is pleased to welcome the Hershey Center for Health & Nutrition as an ADA Partner in the Association’s sponsorship program and we look forward to working together to positively affect people’s health and wellness,” Rodriguez added.
“The Hershey Center for Health & Nutrition recognizes the significant role that registered dietitians can play in empowering consumers with the information, tools and resources they need to achieve a balanced lifestyle,” said Debra Miller, Ph.D., Director, Hershey Center for Health & Nutrition. “We are thrilled to be an ADA Partner in the Association’s sponsorship program and are excited to launch a national initiative designed to help people enjoy life well-balanced.”
For more information about the Hershey Center for Health & Nutrition and the sponsorship with ADA, please go to www.hersheys.com/nutrition-professionals“.
DFPI Commentary: How partnering with the Hershey Center for Health and Nutrition empowers RDs to be nutrition leaders is still unknown to us. As we showed you yesterday, some of the “educational materials” provided by Hershey had to do with 100-calorie servings of candy as examples of snacks that exemplify “moderation” and aid in weight loss. Rather than empowering RDs, this seems to be an attempt at getting RDs to recommend Hershey products.
While Hershey likes to tout the health benefits of cocoa (which are certainly real), most of its product portfolio consists of highly-processed alkalized cocoa that comes bundled with generous amounts of added sugar (and, often times, partially hydrogenated oils). It’s akin to McDonald’s touting the health benefits of apples in relation to its apple pies. Besides, there is plenty of research on the health benefits of cocoa in the scientific literature; why do we need Hershey to co-opt it?