Ready for more McDonald’s co-optation of the RD credential? Feast your eyes on this flyer, received via email by DFPI co-founder Denise Garbinski.
The accompanying email message reads:
“On behalf of Greater Bay Area McDonald’s, we’d like to give you full access to the suppliers that provide produce, beef and dairy to Greater Bay Area restaurants. We know you have questions and we not only want to answer them—we want you to see for yourself. At the first-ever Greater Bay Area McDonald’s field-to-restaurant tour in Salinas on Sept. 27, you’ll have a chance to:
· Go behind the scenes to witness how a local lettuce supplier grows and distributes quality, fresh lettuce varieties for the restaurants in your own backyard
· Learn more about McDonald’s evolving menu, nutrition, and quality standards directly from a third-party registered dietician
· Ask any questions you have to local McDonald’s operators, McDonald’s corporate employees and a panel of dairy, produce and beef suppliers
· Enjoy a complimentary Italian-inspired lunch prepared by Chefs Sakahara and Bozzo, of the Gilroy Garlic Festival, using only ingredients you’d find in a McDonald’s restaurant
Roundtrip transportation from San Jose, breakfast and gourmet lunch experience are complimentary”
Interesting how the “behind the scenes” tour is of a lettuce farm, rather than the CAFOs from which McDonald’s sources its beef.
We are also rather intrigued by the mention of a “third-party registered dietitian”. Our guess is that this RD will touch on the usual points McDonald’s makes to dietitian audiences, such as:
1) “Healthier” choices like smoothies and egg white McMuffins (even though the smoothies are high in sugar and the egg white McMuffins are cooked in trans fat).
2) Hiding behind “quality standards” that really have nothing to do with nutrition (i.e.: “fresh produce”; as opposed to, what, stale produce?). You can see all the talking points on this subject here.
3) Self-congratulatory rhetoric about calorie labeling as if McDonald’s were doing this out of solidarity for the general public, rather than because it is mandated by the Affordable Care Act.
4) We’re not sure how an “Italian-inspired lunch” has anything to do with McDonald’s. More distractions, it seems.
Once again, we have McDonald’s essentially using RDs as a shield to deflect criticism. Even more disturbingly, the Academy of Nutrition and Dietetics appears to not see a problem with this. We also have a feeling that the issue of McDonald’s predatory marketing to children won’t be on the agenda.