Be sure to read this post — titled “Tis the Season for Marketing Coke to Kids” by Dietitians For Professional Integrity supporter registered dietitian Bridgette Kidd of Columbus, OH.
In it, she points out how Coca-Cola’s “pledges” (FYI: the food industry loves pledges because they aren’t legally binding and make for great positive press) to not market to children under 12 are rarely adhered to, especially during this time of year, when the soda giant attaches itself to the image of Santa Claus and sells branded ornaments and stuffed animals.
“If Coke wants to use Christmas to sell their products, they are entitled to that. But, claiming that this marketing isn’t used to persuade children to associate Coke with the happiness and joy of the holiday season is shameful,” she writes.
We are in full agreement, and also want to point out that it’s quite “coincidental” that the Academy of Nutrition and Dietetics steers clear of the issue of advertising unhealthy foods and beverages to children (in terms of explaining the inherent problems and advocating for policy-based solutions), considering that most of the companies it accepts funding from and proudly calls “partners” spend tens of millions of dollars (sometimes hundreds of millions) every year doing exactly that.