Exactly ten years ago at the Sundance Film Festival, Morgan Spurlock’s documentary SuperSize Me became one of the event’s most-buzzed about films.
This year, there is similar buzz and positive word-of-mouth for Fed Up a documentary executive produced by An Inconvenient Truth producer Laurie David and Katie Couric (who also serves as narrator). Fed Up “unearths the dirty little secret the food industry doesn’t want you to know — far more of us are sick from what we are eating than anyone has ever realized. The truth is, only 30% of people suffering from diet-related diseases are actually obese; while 70% of us — even those of us who look thin and trim on the outside — are facing the same consequences, fighting the same medical battles as the obese among us.”
Reports and review of the documentary have highlighted that it doesn’t bat an eye when it comes to criticizing the food industry.
Not surprisingly, the food industry is already on the defensive. The Grocery Manufacturers Association — AKA “the junk food lobby” — has issued a response.
Also interesting: the response from Big Food front group IFIC (the International Food Information Council), which is funded by the likes of Coca-Cola, McDonald’s, and PepsiCo. FYI: one of the response’s authors, Marianne Smith-Edge, is a former Academy president and is currently on the Academy’s House of Delegates.