This Friday, the much awaited documentary Fed Up — which shines the light on some of the food industry’s deceptive and worrisome practices — opens nationwide.
Dietitians For Professional Integrity’s strategic director, Andy Bellatti, and operational director, Elizabeth Lee, will be at the Los Angeles premiere tomorrow (Bellatti is also on the film’s advisory board).
In this Civil Eats interview, Fed Up executive producer Laurie David chats about the film.
- David’s new motto: “My motto now is “cook or be cooked.” That’s my takeaway from Fed Up.”
- David’s thoughts on why the food industry has framed cooking as a chore: “The myths that surround cooking–it’s hard, you don’t have time for it, it takes too long–this is marketing brainwashing to sell more products.”
- On the term “nanny” as it relates to food policy: “First, we need to take the term “nanny” back. Nannies are supposed to be good people who care for our children. How about seat belts, were those a good thing? Are stop signs a good thing? The government comes up with ways to protect people, and obviously the American people need protecting, because we’ve got one in three kids in America overweight or obese, and by mid-century they’re saying one in three will have diabetes. You’re telling me that we shouldn’t have some government intervention on marketing to children? Or truth in advertising? Or labeling?”
- On Big Food/Big Soda’s covert marketing: “It bothers me, too, that for 14 years American Idol has had a Coke cup on the desk of these beloved judges and no one’s complained about that. We know that kids under a certain age–eight and younger–can’t tell the difference between that ad and the content. When J. Lo’s drinking that, seven year-old kids think they want to be like her so they’re going drink Coke, too. It’s immoral, it’s unethical. I really hope that–as a result of people seeing Fed Up–within the next couple of years, you will not be able to find a celebrity who will do a soda ad.”
We look forward to watching Fed Up soon — and sharing our thoughts.