Friend to Dietitians For Professional Integrity Dr. Robert Lustig of the University of California, San Francisco penned this great op-ed in The Sacramento Bee today, titled “Don’t believe industry-paid ‘experts’ on soda and diabetes.”
- “Upton Sinclair once said, “It is difficult to get a man to understand something when his salary depends on his not understanding it.” That’s certainly the case with the beverage industry’s aggressive efforts to recruit quasi-nutritionists to promote their ridiculous and scientifically disproven arguments – for example, that eating fruit has the same effect on the human body as drinking a soda.”
- “Not only do beverage companies spend billions to deceptively market their products, they also spend millions commissioning biased research and paying “scientific advisers” that spread the disproven claims that “a calorie is a calorie” — as if it doesn’t matter whether your children eat a balanced diet or only drink sugar water. Don’t be deceived.”
- “More than 20 years of peer-reviewed scientific research has pinpointed sugary drinks (whether sweetened with sucrose or high fructose corn syrup) as a primary contributor to Type 2 diabetes, especially in children. While we would all agree that there are other contributors, added sugars in beverages has emerged as the leading – and most preventable – risk factor.”
- “It is time for California to tune out beverage industry propaganda and tune in to the hard science showing how sugary beverages contribute to California’s bad health and rising health care costs. It is time for the beverage industry to stop paying off scientists. And it is time that we all learn the truth about the harmful effects of sugary drinks.”
At a time when the soda industry is coming under extreme scrutiny, their efforts to co-opt science and health professionals are at an all-time high. It is vital to call attention to these tactics and not allow a well-funded and well-oiled PR machine to steamroll science and common sense.