Yesterday, the California Center for Public Health Advocacy (CCPHA) released an excellent report titled “Hiding Under a Health Halo: Examining the Data Behind Health Claims on Sugary Beverages”.
- “A rapidly-growing sector in the beverage world is fueled by misleading health claims according to a new study commissioned by CCPHA and conducted by UC Berkeley’s Atkins Center for Weight and Health (CWH). Although soda sales have slipped somewhat in recent years, beverages such as “sports” and “energy” drinks, along with sweetened teas, vitamin waters and fruit drinks, are increasingly purchased by consumers looking for “healthier” alternatives to soda. What they’re getting instead? Loads of sugar and calories, PLUS additives that may actually be dangerous–even though they’re marketed as health and/or strength-enhancing. CWH researchers took a comprehensive, scientific look at 21 popular sugary beverages to understand their potential impact on young people–primary consumers of these drinks.”
As we have stated in the past, when determining what makes an appropriate and ethical partner of a nutrition organization, it is important to look beyond product portfolios and also examine corporate behavior. Academy partners Coca-Cola, PepsiCo, Kellogg’s, and General Mills have all come under legal fire numerous times for deceptive advertising — quite the red flag.