• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Dietitians for Professional Integrity

  • Home
  • Our Team
  • Resources
    • Advocacy & Action Toolkit
    • Conflict-Free CEUs
    • Distinguished Dietitians
    • Ethical Sponsorship
    • FNCE Guides & Reports
    • Like-Minded Organizations
    • RD Resource Toolkit
    • Statements of Concern
    • Understand The Issues
  • Contact
  • FAQ
  • Blog
  • Donate
  • Search

Oct 27, 2014 Leave a Comment

Happy Update: Advocacy In Action!

Time to celebrate a public health win!

This past January, public health advocate and friend to Dietitians For Professional Integrity Nancy Huehnergarth wrote a terrific post on how Gatorade — owned by Academy of Nutrition and Dietetics partner PepsiCo — launched a campaign branding water as “the enemy” of athletic performance.

Now, an update:

  • “Soon after I wrote about this for Civil Eats, virtually all information about the Gatorade Bolt! game app disappeared from the Internet. I then sent a letter of complaint about the game’s messaging to Schneiderman’s office in the hopes that he would respond to the campaign.”
  • Late this summer, Schneiderman’s office entered into an agreement with Gatorade and PepsiCo “with respect to Gatorade’s marketing and promotion of its Gatorade Bolt! App.” I requested a copy of the letter of agreement, which reads: “The Attorney General believes that the Bolt! App, which was promoted in social media outlets by professional athletes, including the Olympic athlete Usain Bolt, was misleading in a number of ways, particularly to children and adolescents. The Attorney General believes that the marketing of the App and the App itself created the misleading impression that (a) drinking water will hinder and/or adversely affect athletic performance; (b) drinking water is to be avoided in favor of drinking Gatorade; (c) athletes drink Gatorade and avoid water consumption; and (d) water consumption in general should be avoided.”
  • While PepsiCo and Gatorade have neither admitted nor denied any of the allegations, the companies agreed to no longer make the Bolt! app available for download. In the future, the company says it will not make any other app or electronic game that disparages water.”

Great work, Nancy!

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Related

Categories: Advocacy Tags: Civil Eats, Gatorade, Nancy Huehnergarth, PepsiCo

Reader Interactions

Leave a Comment Cancel

This site uses Akismet to reduce spam. Learn how your comment data is processed.

sidebar

Blog Sidebar

Social Media

FacebookTwitter

Subscribe to receive our quarterly newsletter and other breaking news!

  • This field is for validation purposes and should be left unchanged.

Browse by Topic

  • Academic Research
  • Advocacy
  • Distinguished Dietitians
  • Ethical Sponsorship
  • Industry Spin
  • Industry-Funded Research
  • Interviews
  • Photos
  • Problematic Sponsorship
  • Recommended Reads
  • Reports
  • Statements of Concern
  • Uncategorized

Tags

Academy of Nutrition and Dietetics American Beverage Association Andy Bellatti Big Tobacco California Academy of Nutrition and Dietetics Center for Science in the Public Interest CEUs Civil Eats Coca-Cola ConAgra conflicts of interest Corn Refiners Association FNCE front groups General Mills Global Energy Balance Network Hershey's industry-funded research junk food Kellogg Kids Eat Right Kraft Kraft Singles lobbying Marion Nestle marketing marketing to children Mars McDonald's meat industry Michele Simon moderation National Dairy Council Nestlé New York Times PepsiCo policy soda soda tax soda taxes sugar The Sugar Association Unilever World Health Organization Yoni Freedhoff

Footer

Subscribe to receive our quarterly newsletter and other breaking news!

  • This field is for validation purposes and should be left unchanged.

Recent Posts

Farewell to Our Supporters

Dear DFPI Supporters, Since February of 2013, we at Dietitians For Professional Integrity have been a voice for uplifting the registered dietitian credential at a time when corporate influences - both overt and covert Read More

Highly Processed Foods Can Negatively Impact Health

Good read from New York Times on how highly processed foods (and the ingredients in many of them) can negatively impact health by creating an imbalance in the gut microbiome. This is the future of nutrition. The fact Read More

Social Media

FacebookTwitter

RSS

  • RSS - Posts

© 2021 Dietitians for Professional Integrity