Last month, we told you about Coca-Cola’s plan to sell high-protein, low-sugar (AKA lactose-reduced) “premium” milk (named Fairlife) at twice the price of regular milk.
Coca-Cola has been confident this will be a hit, with executives publicly stating this will “rain money” on the soft drink giant (which has seen domestic soda sales flatline and then tumble over the past few years).
Over at NPR, Dan Charles has more details about the Indiana megadairy making this new milk product.
- “The idea for New Milk didn’t come from Coca-Cola at all. It emerged from a huge, high-tech dairy farm in Indiana. That dairy, called Fair Oaks Farms, doubles as America’s one and only dairy theme park, a bit of Americana that interrupts a monotonous stretch of Interstate 65 between Chicago and Indianapolis.”
- Sue McCloskey, one of the founders of Fair Oaks Farms, says: “I remember sitting down with [fellow co-founder] Mike, and we were talking about this. And I told him, ‘Listen, if you could make a milk for me, as a woman, where I could get all of my calcium and a bunch of my protein in one glass or serving — holy mackerel, that would be the most awesome thing!”
PS: Don’t miss Stephen Colbert’s take on this “new” milk.