In the past, we have pointed to many examples that involve the Academy of Nutrition and Dietetics’ Big Food partners marketing unhealthy foods to children.
That, however, is not the only type of marketing that needs to be scrutinized.
In Kellogg’s case, we find the marketing of Special K bars quite disturbing.
These bars, which clock in at 170 calories, are marketed as meal replacement bars. That’s right — the folks at Kellogg’s think that 170 calories (that’s less than what you get in a serving of almonds) can not only constitute a meal, but also “help satisfy hunger” simply because those 170 calories offer 10 grams of protein and 5 grams of fiber. As if that wasn’t bad enough, sugar appears on the ingredient list of these bars on several occasions (and the first ingredient is the sugar on the yogurt-ish coating), as is the case with strawberry Special K bars.
This notion of “170 calories is enough for a meal” is especially appalling from a company that pats itself on the back relentlessly for supposedly promoting healthy body image.
Besides, as this Jezebel article points out Kellogg’s attempts at championing positive body image talk often fall flat and are, at their core, duplicitous.