Some updates to the news — first reported by Stephanie Strom of the New York Times — that the Academy of Nutrition and Dietetics has, as part of a three-year collaboration with Kraft, put its first-ever nutrition seal on packages of Kraft Singles.
- Per ABC News, “in a reversal of how most ads work, Kraft paid the advertiser — the academy — an undisclosed amount to place the logo.”
- Dr. Virginia Gray, Assistant Professor of Nutrition and Dietetics at California State University, Long Beach, left the following comment on Dr. Marion Nestle’s blog post on this development:
“AND members received a survey last week purportedly about consumption of milk products among children. The survey started out by assessing attitudes about the importance of encouraging increased calcium and vitamin D intake among modern children. It then turned to questions about Kraft singles, asking to what degree we agreed with statements like “Kraft singles are good sources of calcium” and “Kraft singles are good sources of vitamin D.” Knowing the FDA definition of “good source,” RDs understand these statements to be true; however, that doesn’t mean we would necessarily think they are a great vehicle for increasing intake of these nutrients. I kept looking for a qualitative prompt to which I could add my real opinion of the survey, but none was included.”
- The Academy has issued a press release. In short, they state that the Kids Eat Right seal is not an endorsement, and it’s also not a seal (?).
Tomorrow, we will share a sample letter you can email to AND leadership as well as an email directory of House of Delegates representatives by state and DPG who should also be included in that communication.