Dietitians For Professional Integrity’s theme for National Nutrition Month is media literacy, and a new Associated Press article (“Coke a healthy snack? How company gets its message out”) by reporter Candice Choi demonstrates why honing those skills is so important.
- “The world’s biggest beverage maker, which struggles with declining soda consumption in the U.S., is working with fitness and nutrition experts who suggest its cola as a healthy treat. In February, for instance, several wrote online pieces for American Heart Month, with each including a mini-can of Coke or small soda as a snack idea.”
- “Most of the pieces suggesting mini-Cokes say in the bios that the author is a “consultant” for food companies, including Coca-Cola. Some add that the ideas expressed are their own. One column is marked at the bottom as a “sponsored article,” which is an ad designed to look like a regular story. It ran on more than 1,000 sites, including those of major news outlets around the country. The other posts were not marked as sponsored content, but follow a similar format.”
- “Kelly McBride, who teaches media ethics at The Poynter Institute, said the phrasing of the disclosure that the author is a “consultant” for food companies, including Coca-Cola, doesn’t make it clear the author was specifically paid by Coke for the column.”
- “The Academy of Nutrition and Dietetics, a professional group for dietitians, says in its code of ethics that practitioners promote and endorse products “only in a manner that is not false and misleading.” A spokesman for the academy did not respond when asked if the posts on mini-Cokes meet those guidelines.”