There is quite a bit to catch up with regarding the Academy of Nutrition and Dietetics’ new collaboration with Kraft.
- Yesterday, the Wall Street Journal covered the controversy, and this passage caught our eye:
“The Academy of Nutrition and Dietetics, one of the world’s largest groups of health professionals, is locked in talks with Kraft Foods Group Inc. to determine how to proceed with a controversial campaign to put the academy’s “Kids Eat Right” logo on packages of Kraft Singles.
“The academy is working toward changing any perceptions of endorsement,” academy spokesman Ryan O’Malley said. Talks between the parties have been going on for several days.”
Note that, so far, the Academy’s response is to change perceptions of endorsement, rather than make any sort of commitment or plan to address the issue of sponsorship. It is also worth noting it has almost been two weeks since the New York Times broke this story.
- Dietitians For Professional Integrity co-founder and strategic director Andy Bellatti penned this piece for Civil Eats, which provides historical context for this Kraft Singles collaboration, examines AND’s response to the backlash, and quotes dietitians Melinda Hemmelgarn and Diana Dyer.
- Bellatti discussed this sponsorship debacle on Fox Business News’ Varney & Co. yesterday morning.
- Dietitians from around the world have been following this story closely. Canadian RD Diana Chard shared her take on the bigger problem with the cozy relationship between dietitians and the food industry in this thoughtful post.
More to come, surely…