Here is what the Academy of Nutrition and Dietetics writes in its (quite vague) guidelines for corporate relations sponsors; guidelines that are quite vague:
“… the Academy is mindful of the need to avoid a perception of conflict of interest and to act at all times in ways that will only enhance the credibility and professional recognition of the Academy and its members.”
And, yet, when faced with concerns from its own members that sponsorships with McDonald’s, PepsiCo, Coca-Cola, Kraft, Elanco, Kellogg’s, and General Mills negatively impact the credibility and professional recognition of dietitians, AND staunchly argues those concerns are unfounded.
AND also writes:
“The Academy will authorize no commercial use of the name and logo that would diminish that value or damage that reputation.”
So, how did the Kraft Singles deal come about?
Additionally, one of the requirements for acceptance or corporate relations sponsors is “clear separation of Academy messages and content from brand information or promotion.”
Doesn’t the presence of a Kids Eat Right logo on packages of Kraft Singles not meet this requirement, then?