“Public Health England (PHE) have called on parents and families to cut sugary drinks from their children’s daily diet, after independent nutrition experts say the country consumes too much sugar, leading to major health consequences.
The Scientific Advisory Committee on Nutrition (SACN) final report on carbohydrates and health, published today (17 July 2015), recommended a significant cut to the amount of sugars people consume as part of their daily calorie intake – halved from 10% to 5%. The report also recommends that consumption of sugar sweetened drinks is minimised and fibre increased.”
And then there’s this:
“Figures from the national diet and nutrition survey, referenced in the SACN report, found sugary drinks to be the highest contributor of sugars to the diet of 4 to 10 year olds. They consume:
- 30% from soft drinks and fruit juice
- 29% mainly from biscuits, cakes and breakfast cereals
- 22% from sweets, chocolate, table sugar, jams and other sweet spreads
- 12% from yoghurts, fromage frais, ice-cream, and other dairy desserts”
If you notice, the soda and juice industries usually focus on their caloric contribution to the overall diet, conveniently ignoring data which makes it clear their products are the largest contributors of added sugar.
It’s especially unfortunate that the two largest players in the soda industry — Coca-Cola and PepsiCo — are two partners the Academy of Nutrition and Dietetics is “proud” to have. That might help explain why AND stays as far away from this type of clear public health messaging as possible.