Industry is not at all happy with the Food and Drug Administration’s latest announcement (which we were more than pleasantly surprised to hear): a proposed Daily Value of 10% of total calories for added sugars on food labels.
Dr. Marion Nestle has more details on her Food Politics blog. Some highlights:
- “Susan Mayne, FDA’s Director of the Center for Food Safety and Applied Nutrition, explains the rationale: this is the percentage recommended by the Dietary Guidelines and practically every other health authority that has examined the evidence on sugars and health.”
- If this seems abstemious, consider that 10% of calories is more generous than the [five percent of total calories] recommended by the UK’s Scientific Advisory Committee on Nutrition.”
- “The World Health Organization’s recent report on sugars and health also views 10% as the absolute maximum and suggests a further reduction of the intake of free sugars to below 5% of total energy intake (conditional recommendation).”
This most recent proposal is now up for comment.
In the meantime, sit back and watch the food industry go on the defensive (especially via its health professional mouthpieces). Despite the mounting evidence for these guidelines, expect the term “anti-science” to get thrown around, as this appear to be industry’s favorite new meme when it comes to opposing policy and regulation.