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Sep 28, 2015 Leave a Comment

Coca-Cola Ends Eight-Year Partnership with Academy of Nutrition and Dietetics

Two very important news to share:

1) This will be Coca-Cola’s last year as a sponsor of the Academy of Nutrition and Dietetics;

2) Coca-Cola will not exhibit at this year’s conference (FNCE, which begins Sunday).

Here is the email AND sent out to its House of Delegates members yesterday evening:

“We wanted you to be aware that the Coca-Cola Company, in keeping with their commitment to transparency, has recently published new information on their website that includes activities with the Academy and Foundation, as well as other non-profit partners in the health association community.

The following information regarding the support of the Coca-Cola Company over the past few years might be helpful to you, especially if your constituents have questions or concerns:

  • Coca-Cola will not be exhibiting at FNCE in Nashville.
  • After eight continuous years from 2007 to 2015, The Coca-Cola Company (TCCC)/Beverage Institute for Health & Wellness (BIHW) will retire from the Academy’s sponsorship program at the end of 2015.
  • The total financial commitment to the Academy of $2,260,000 and $325,000 to the Foundation was in support of many unique opportunities. Below are a few highlights of the programs their sponsorship made possible:
    • The National Heart, Lung and Blood Institute’s Heart Truth™ Campaign 2009 – 2011
    • National Institutes of Health Red Dress Fashion Show 2011 – 2013
    • Delta Sky Magazine Ad 2012
    • American Academy of Family Physicians and the Academy Consumer Brochures 2010 – 2011
    • Winter 2010 and Summer 2012 Olympic Torch Relay
    • Kids Eat Right (KER) Shop Smart- Cook Healthy- Eat Right Electronic Billboards in 43 U.S. markets
    • Kids Eat Right logo and link on HealthyChildren.org
    • Academy Foundation’s Annual Fund; Kids Eat Right Summit
    • Kids Eat Right mini-grants and webinars
    • FNCE® Sponsorships for Kids Eat Right Kiosk
    • Foundation Donor Reception and Foundation Gala tables
    • Energy Balance for Kids in two schools in Kansas City”

We are looking to gather more information on this breaking development (mainly whether it was Coca-Cola or AND that called it quits, although the tone of the email doesn’t suggest AND saw anything wrong with having Coca-Cola as a sponsor).

While a decision by AND would certainly be much more impactful, this nevertheless demonstrates a shift in relationships between industry and health organizations.

As soon as we come across more information, we will share it here.

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Categories: Problematic Sponsorship Tags: Academy of Nutrition and Dietetics, American Academy of Family Physicians, Beverage Institute for Health and Wellness, Coca-Cola, FNCE, Heart Truth campaign, Kids Eat Right

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