The Academy of Nutrition and Dietetics’ conference (FNCE) begins tomorrow, and attendees have received email blasts from some of the companies on the expo floor.
Among them: PepsiCo. In its email blast to attendees, PepsiCo mentions:
1) A $1 donation to feeding America when attendees “check in” at the PepsiCo booth. FYI: To check in, attendees’ badges are scanned, allowing companies access to email and mailing addresses.
2) A special app attendees can download to “go behind the scenes” and access four different learning areas:
- PepsiCo’s “commitment to Environmental Sustainability.”
- PepsiCo’s “Nutrition Science capabilities and expertise.”
- PepsiCo’s “Product Innovation.”
- “The latest product innovations developed in PepsiCo’s Culinary Centers.”
3) The Pre-FNCE Foundation Symposium, titled “The Science of Sweetness” (sponsored by PepsiCo). Among the topics covered: “the physiology of taste modification and the application of flavors for health benefits,” as well as “how to incorporate low calorie sweeteners in the clinical setting.” To register, attendees must donate $10 to the Academy Foundation.
4) An “expo briefing”, titled “The New Squeeze on Orange Juice: Updates in Bioactives, Nutrigenomics, and More.” Although Tropicana (owned by PepsiCo) is still the top-selling orange juice brand, sales of orange juice have been in steady decline (in fact, orange juice sales fell to a record low last year). It is not uncommon for companies to push products that need a sales boost at health conferences.
Coca-Cola may be gone from the expo floor, but it sure looks like PepsiCo is going nowhere. No word yet on what its Frito-Lay booth will offer.