The last domino in the Coca-Cola funded Global Energy Balance Network debacle has fallen. The following message appears when one visits the group’s website:
“Effective immediately, GEBN is discontinuing operations due to resource limitations. We appreciate the commitment to energy balance that the membership has demonstrated since our inception, and encourage members to continue pursuing the mission “to connect and engage multi-disciplinary scientists and other experts around the globe dedicated to applying and advancing the science of energy balance to achieve healthier living”.
And here we thought nothing could possibly top the Kraft Singles/Kids Eat Right fiasco from earlier this year…
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