Thank you to Dietitians For Professional Integrity ally and supporter Dr. Yoni Freedhoff for bringing this juice industry-created toolkit for health professionals to our attention.
“The Power of the Pour” is a resource for health professionals — especially dietitians — to promote 100% fruit juice as healthful and, in some instances, a better choice than fresh or frozen fruit.
The timing of this toolkit is not surprising. Fruit juice sales are on a downward spiral and health professionals in many countries recommend limiting or avoid liquid calories — including 100% fruit juice — as much as possible:
- “Susan Jebb, a government advisor and head of the diet and obesity research group at the Medical Research Council’s Human Nutrition Research unit at Cambridge University, told the Sunday Times that the government’s official advice that a glass counts towards your recommended minimum five-a-day servings of fruit and vegetables should be changed.”
- “Naveed Sattar, professor of Metabolic Medicine, and Dr. Jason Gill, both of the Institute of Cardiovascular and Medical Sciences at the University of Glasgow in Scotland, call for the UK government to change the current “five a day” guideline to exclude a portion of fruit juice from the list of fruits and vegetable servings that count toward it.”
- “Barry Popkin, a leading obesity researcher and professor of nutrition at the University of North Carolina, Chapel Hill, agrees that fruit juice consumption is associated with health risks because of the high sugar content. “Yes, from our long-term, huge studies in Singapore, Australia, the U.S. and Europe, I think 100 percent fruit juice is as bad as sugar-sweetened beverages for its effects on our health,” he tells us. And, Popkin adds, every long-term study on the effects of 100 percent fruit juice intake on diabetes risk shows a very significant risk, too.”
You can see the toolkit here: http://www.pbhfoundation.org/…/…/100Juice_Toolkit_FINAL.pdf…