It’s no surprise that most celebrity athletes sign endorsement deals with purveyors of largely unhealthy fare (i.e.: McDonald’s, Coca-Cola, Oreo, Papa John’s, and KFC), so it’ newsworthy that Stephen “Steph” Curry of the Golden State Warriors basketball team has signed a three-year deal with Brita water filters.
“I have learned more and more about the benefits of water, and I try to drink plenty throughout the day. Being hydrated for games and training is key for me,” Curry told ESPN.
Curry’s agent also told ESPN that “Steph realizes the responsibility he has, and he isn’t going to push something that he wouldn’t recommend to his own kids. When Brita approached us and made the pitch, it was very appealing to Steph. He wants to send the message to make good, healthy choices in life.”
Certainly a refreshing change of pace (no pun intended). Hopefully, this results in other high-profile sports figures opting for more socially responsible endorsements and turning down offers from soda and fast food companies.
Yet another sign that health organizations taking money from companies that largely produce highly-processed, minimally-nutritious fare should reassess these partnerships…