Interesting news from China, where, “on May 15, consumers in 600 locations in eight provinces and cities across China, including Beijing, Shanghai, and Guangdong, were given access to free professional nutrition advice courtesy of PepsiCo, one of the world’s largest food and beverage companies.”
China’s Global Times reports that “PepsiCo, through its Quaker brand, partnered with the Chinese Nutrition Society (CNS) to give Chinese consumers access to good nutritional advice during the second annual National Nutrition Week.”
Michael Lindsey, the general manager of Nutrition Category and Commercialization of PepsiCo Greater China (GCR), and Yang Yuexin, the president of CNS, jointly launched the partnership,” the article adds.
This begs the question: why the sudden interest in such a partnership?
One clue? “Chinese sales of carbonated drinks are expected to grow to $16.2bn by 2018 – an increase of 30% on 2013 levels,” according to FoodBev Media.
Another tidbit: “PepsiCo, which controls around 27% of the Chinese market, recently invested $2.5bn over a three-year period.”
As has been documented time and time again, partnerships with health-based organizations are one of many strategies industry uses to ingratiate itself with the public health sector.