When considering potential sponsorships and partnerships, we believe health organizations need to look at more than just product portfolios and also evaluate corporate behavior and lobbying history.
Nevertheless, product portfolios can paint quite the picture.
One of the Academy of Nutrition and Dietetics’ sponsorship tenets is to align with companies that support the Academy’s mission of improving the nation’s health.
Today, Academy premier sponsor PepsiCo made headlines for its latest joint product with Burger King: Mac ‘n Cheetos: “deep-fried sticks of macaroni and cheese encrusted in Cheetos-flavored breading.”
Food companies can freely create whatever products they want. However, it is disingenuous for companies to produce and market these kinds of foods while simultaneously claiming to be part of “the solution” and support health organizations in their mission to improve the health of Americans.