Under the strong leadership of Dr. Margaret Chan, the World Health Organization (WHO) has continually called out the food and beverage industries for corporate behavior that fights public health, purposefully manufactures doubt, and misleads the public about the (lack of) healthfulness of its products.
In a new report, the WHO states that “children need to be protected from pervasive junk food advertisements in apps, social media and video blogs.”
Highlights via the British Broadcasting Corporation:
- “Its report warns parents are often unaware of the sheer volume of such adverts as they are precisely targeting children. The WHO also criticized governments for failing to keep up with a revolution in the way people consume media.”
- “Some countries such as the UK have introduced rules to protect children from junk-food advertising such as bans during children’s television, however, the report said regulation had “failed to keep up with the pace and scope of change in the media”.
- “Professor Russell Viner, from the UK’s Royal College of Paediatrics and Child Health, said there needed to be “strict measures put in place to protect” children and that governments needed to act urgently to prevent “marketers cynically targeting children online, on our streets and on television”.
- “Dr Alison Tedstone, chief nutritionist at Public Health England, said: “Our evidence review shows that all forms of advertising and marketing – including the use of characters, advergames and digital marketing – affect the balance of children’s diets.”