Let the lobbying battle begin. Big Soda now has quite the formidable foe in Washington, DC — CrossFit.
Highlights, via The Hill:
- “The fitness giant CrossFit is turning to K Street in its fight against soda companies, hiring the Podesta Group. The company and its founder and CEO, Greg Glassman, have been waging “war” against -soda-makers, including their reported involvement in funding health studies.
- “The company’s contract with Podesta Group — which lists David Marin, former staff director to the House Oversight Committee, as the lobbyist on the account — will deal with “oversight of conflict of interest rules and regulations related to academic research funded by government agencies,” according to disclosure forms.”
- “CrossFit cares deeply about combating chronic disease. A big part of the problem has been the corruption of the health sciences; groups promoting bogus science to advance their business goals,” Marin told The Hill in an email. “That corruption has public health consequences.”
- “Soda companies have funded a number of the studies that examine the relationship between sugary drinks and conditions like obesity and Type 2 diabetes. Of 60 studies conducted on the subject since 2001, almost half found no connection between soft drinks and health issues. The researchers who carried out the 26 studies that found no links had financial ties to the beverage industry, according to a report published on Oct. 31 in the Annals of Internal Medicine.”
- “Another study, from 2013, published in the journal PLOS Medicine, found that studies funded by the sugar industry or soda companies were five times more likely than studies authored without financial conflicts to determine that there is no connection between sugary drinks and weight gain.”
We’ll be watching this very carefully…