Interesting — and encouraging — turn of events!
“Campbell’s Soup Co. (CPB) is withdrawing from the Grocery Manufacturers Association, the largest trade association in the U.S., representing 250 of the major food, beverage and consumer product companies,” TheStreet reports.
* “Campbell’s CEO Denise Morrison said, at the company’s investor day on Wednesday, July 19, that it will partner with Sage Project, a nascent product data platform with a mission to “reimagine food data” by making it “smart, simple and personalized.”
* “The move coincides with Campbell’s larger $50 million investment in improving the quality of its food, which includes its decision to go clean by, for example, removing artificial flavors from its products and using antibiotics-free chicken.”
As we have mentioned in the past, the Grocery Manufacturers’ Association is a trade group that ferociously lobbies against many public health initiatives (i.e.: added sugar labeling).