As we reported earlier this year, the California Dietetic Association renewed its annual conference sponsorship deal with McDonald’s after dropping it in 2015. Additionally, other state dietetic conferences (i.e.: Michigan’s) have the Golden Arches as a sponsor.
While leaders at those state dietetic organizations repeated the all-too-familiar narrative regarding the supposed importance of partnering with the likes of McDonald’s to help Americans live healthier lives, it’s important to be aware how sponsors behave and what they value.
Case in point, this week “McDonald’s reported second-quarter profits and sales that were stronger than analysts had forecast.”
The key to that growth? As Business Insider reports, it’s in part “the fast-food chain’s discounted offering of any size of soft drink for $1.”
Obvious concerns with McDonald’s central menu offerings aside, how, exactly, does partnering with a company that makes soda (of all sizes) even more affordable line up with the mission and vision of a nutrition organization?
We welcome leaders of state dietetic associations that consider McDonald’s sponsorship appropriate to share their thoughts.