Today, friend to Dietitians For Professional Integrity Dr. Yoni Freedhoff published a blog post on the problematic ties between the Canadian Cancer Society, Chipotle, PepsiCo, and the Dole Food Company.
* “My belief is that this normalized culture of convenience is in part encouraged by the cause-washed use of candy and junk food for fundraising – a practice which may have been inconsequential (and rare) 60 years ago, but superimposed on our health issues today, is just plain wrong (and constant). And it’s especially wrong when adopted by health organizations whose cause, like that of the the Canadian Cancer Society, is itself impacted by low quality diets.”
* “The Canadian Cancer Society’s partnership with Chipotle sees them encouraging a trip to the giant fast food burrito maker in the name of 50% of a single day’s sales, while their partnership with PepsiCo and Dole come from one of their flagship events – the Run For The Cure – where PepsiCo and Dole serve as the Run’s, “National Official Suppliers”. As such, at the finish line of the short 5km fundraising run (which of course isn’t of a distance long enough to worry about any fuel or hydration needs), PepsiCo and Dole will be there to market hand out the beverages that the Run For The Cure website notes provide participants, year after year, with “delicious refreshment”.
* “One of the other reasons why these partnerships are so unwise is the way they’re utilized by the junk food partner. For instance Dole’s gone ahead and leveraged their partnership for in store sales of their sugar water by using it to cause-wash their products directly.”