The sugar industry isn’t facing its best moment right now. In her Food Politics blog, Dr. Marion Nestle shares some of The Hagstrom Report’s notes from the recent International Sweetener Symposium.
* “We need to talk the bull by the horns in pointing out the role of sugar in human nutrition” and talking about the importance of exercise,” said José Orive, executive director of the London-based International Sugar Organization.
* “We need to get back to positivity, not negativity. The sugar industry has a really great message. It starts with 15 calories per teaspoon,” said Craig Ruffolo, an analyst with McKeany-Flavell in Oakland, CA.
* “A lot of the food companies “who should be our friends” are instead reformulating products and advertising they are using less sugar,” said Courtney Gaine, president and CEO of the Sugar Association.
Desperate times call for desperate measures, we suppose.