Why not? “Panera Bread has unveiled a new 20-ounce plastic cup that lists the amount of sugar and calories in fountain drinks.”
Even if this decision was partially driven by a marketing strategy to promote Panera’s new craft beverages, it can’t hurt.
* “Panera’s so-called “sweet facts cup” debuts in New York, Los Angeles, Washington, D.C.; Chicago, Charlotte, Dallas, Atlanta and St. Louis this week and then rolls out across the country in September, according to Sara Burnett, Panera’s director of wellness and food policy.”
* “Customers are handed the empty cup after they pay for their order. Then they head to the fountain dispenser for their drinks, whether it’s a regular cola (250 calories, 17.25 teaspoons of added sugar) or a Blood Orange Lemonade (160, 8.25) or a Plum Ginger Hibiscus Tea (0, 0).”
It’s certainly welcome in an era where most food and beverage industry players are pursuing regulation delays and finding any possible excuse to not share this information with the public.