“A former advertising executive who spent two decades working with “big food” corporations has revealed how they are still working to persuade us to eat more sugar and junk food in spite of the obesity epidemic,” The Guardian reports.
“Dan Parker, who was a successful advertising executive earning his living promoting Coca Cola and McDonalds, told the Guardian in his first interview that the food industry is behaving like Big Tobacco. “I think what the food industry does now will define where it lands. If it behaves like tobacco it will end up being treated like tobacco. And I think it is behaving like tobacco,” said the former industry insider.”
“Asking the industry, supermarkets and advertising agencies to voluntarily dial down what they do will not work, he says. They need limits imposed by government so that everyone is on a level playing field. Parker cites the shrinking size of chocolate bars to illustrate how voluntarism is not working. Manufacturers have produced smaller portion sizes, but they have not cut the prices.”
“What’s clearly happening at the moment is the food industry’s working hard to drag its heels,” he said. It funds research showing obesity is about lack of exercise or other factors. “It’s all about deflecting it away from being about what we eat.”