Another day, another fortuitous example of an industry-funded study favoring the funder.
A new study – funded by Nestlé and General Mills – claims daily breakfast may lower obesity in children.
* “Cereal Partners Worldwide is a joint venture between Nestlé and General Mills. They have an interest in promoting breakfast cereals. Nevertheless, the authors who work for CPW or Nestlé believe that their employment with companies with vested interests in the outcome of research creates no conflict of interest,” Dr. Marion Nestle writes in her Food Politics blog.
* She adds: “It does make sense to think that children should be fed at regular intervals and should not go to school hungry. It also makes sense that regular meals encourage healthier patterns. But preventing obesity? That seems like a stretch, especially when the study’s funders have a financial interest in selling breakfast cereals.”
If obesity is the lens through which one wants to examine health (not our favorite), it doesn’t seem like the last three decades — in which obesity has increased — saw a sharp decrease in breakfast consumption. So, how is this really newsworthy or significant to the conversation?