Controlling messaging is a key industry strategy. "This may be the first time a biotech company has launched a media venture. And while LeapsMag is still small, it raises some big questions. What happens, after all,
The food industry is no stranger to fake news, either. "An entire industry called “product defense,” created years ago by the tobacco industry, uses falsehoods and misdirection to protect companies from bad media and
"Doctors are getting their morning teas, lunches and dinners funded by drug companies who spent AUS$290 million in four years trying to build a cozy relationship with medicos so they could influence prescribing habits,"